Advertising and Integrated Brand Promotion - Softcover
- PublisherCengage Learning
- Publication date2022
- ISBN 10 0357721403
- ISBN 13 9780357721407
- BindingPaperback
- Number of pages448
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Advertising and Integrated Brand Promotion
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Book Description paperback. Condition: New. 9th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 006171978N
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Book Description Paperback. Condition: new. Paperback. Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780357721407
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Advertising and Integrated Brand Promotion
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ISBN 13: 9780357721407
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Book Description Paperback. Condition: Brand New. 9th edition. 448 pages. 10.71x8.50x0.71 inches. In Stock. Seller Inventory # __0357721403
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Advertising and Integrated Brand Promotion
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Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CN-9780357721407
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