Private Business-Public Battleground: The Case for 21st Century Stakeholder Companies - Hardcover

Egan, John; Wilson, Des; King, Susan Cunnington

9780333929391: Private Business-Public Battleground: The Case for 21st Century Stakeholder Companies

Hardcover

ISBN 10: 033392939X ISBN 13: 9780333929391

Publisher: Palgrave Publishers, Limited, 2002

Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground. Private Business-Public Battleground brings together two former opponents - Des Wilson & John Egan - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together they review recent cases and controversies and draw on their experience on the board of BAA to show how this approach can work in practice.

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About the Author:

John Egan is former chief executive of Jaguar and BAA, and chairman of Tomorrow’s Company. Des Wilson is former Director of Corporate and Public Affairs, BAA.

Review:

'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management

'...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning

'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today

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