Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century - Hardcover

Kitchen, Philip J.; Schultz, Don E.

Hardcover

ISBN 10: 0333926390 ISBN 13: 9780333926390

Publisher: Palgrave Macmillan, 2001

Synopsis

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

About this title

About the Author:

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom. PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2001
• ISBN 10: 0333926390
• ISBN 13: 9780333926390
• Binding: Hardcover
• Number of pages: 432