What You See Is What You Get: My Autobiography - Softcover
An incredibly successful entrepreneur and the "Trump" on the UK version of The Apprentice shares his rags-to-riches story
Born in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune. Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice—including how he is responsible for Piers Morgan winning the U.S version—and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny, and sometimes controversial.
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About the Author:
Alan Sugar is the chairman of Amshold Group Ltd. In 2009 he was appointed by Prime Minister Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear on The Apprentice in the UK.
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- PublisherPan Books
- Publication date2011
- ISBN 10 0330520474
- ISBN 13 9780330520478
- BindingPaperback
- Number of pages610
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What You See Is What You Get: My Autobiography by Sugar, Alan [Paperback ]
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What You See Is What You Get (Paperback)
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Book Description Paperback. Condition: new. Paperback. 'Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end' The Sun'Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing' Private EyeFrom a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.'I'm addicted to autobiographies and What You See Is What You Get is one of the best I've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice' Piers Morgan Alan Sugar's autobiography is like the man himself, forthright, funny and sometimes controversial. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780330520478
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Book Description Paperback. Condition: Brand New. unabridged edition. 610 pages. 7.64x5.12x1.81 inches. In Stock. Seller Inventory # __0330520474
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs. Seller Inventory # B9780330520478
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