Essentials of Marketing (Available Titles CengageNOW) - Softcover
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
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About the Author:
Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.
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- PublisherSouth-Western College Pub
- Publication date2008
- ISBN 10 0324656203
- ISBN 13 9780324656206
- BindingPaperback
- Edition number6
- Number of pages546
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Essentials of Marketing (Available Titles CengageNOW)
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South-Western College Pub
(2008)
ISBN 10: 0324656203
ISBN 13: 9780324656206
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Essentials of Marketing
Published by
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ISBN 10: 0324656203
ISBN 13: 9780324656206
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Essentials of Marketing by Charles W. Lamb, Joseph F. Hair, Carl McDaniel and Joseph F., Jr. Hair (2008, Paperback)
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Book Description Paperback. Condition: very good. Sixth Edition. Includes bibliographical references and index.Very good condition copy, Curl to book, Text appears to be clean, Bump to book edges, Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Marketing; Marketing, Marketing -- Management; ISBN: 0324656203. ISBN/EAN: 9780324656206. Pictures of this item not already displayed here available upon request. Inventory No: 1561026596. Seller Inventory # 1561026596
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Essentials of Marketing (Available Titles CengageNOW)
Published by
South-Western College Pub
(2008)
ISBN 10: 0324656203
ISBN 13: 9780324656206
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Paperback
Quantity: 2
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Book Description Paperback. Condition: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking. Seller Inventory # SKU0199669
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