MKTG (2007-2008 Edition) - Softcover

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl

Softcover

ISBN 10: 0324548141 ISBN 13: 9780324548143

Publisher: South-Western College Pub, 2007

Synopsis

MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.

About this title

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Review:

"More students engage with MKTG. They like the price. It's about time someone paid attention to the price part of the value equation, without neglecting the benefits part." - F. Franzak, Instructor with Virginia Commonwealth University

"It looked amazingly awesome. It was like flipping through a magazine. It was easier to read, and all of the advertisments (pictures) were up to date and related to us as students personally." - Katie H. Warner, student at James Madison University

"They are written in concise, down-to-earth language. There are tons of pictures! and interesting blurbs of information. It's very relevant to my life. It's nice to have a text book/website that seems to reach out to students and actually care about how we learn and try to tailor to our needs as much as possible." - Alice Brent, student at Arizona State University

About this edition

• Publisher: South-Western College Pub
• Publication date: 2007
• ISBN 10: 0324548141
• ISBN 13: 9780324548143
• Binding: Paperback
• Edition number: 1
• Number of pages: 352