Investments: An Introduction (with Thomson ONE - Business School Edition) (Available Titles CengageNOW) - Hardcover

Mayo, Herbert B.

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9780324289169: Investments: An Introduction (with Thomson ONE - Business School Edition) (Available Titles CengageNOW)

Hardcover

ISBN 10: 0324289162 ISBN 13: 9780324289169

Publisher: South-Western College Pub, 2005

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Covering the same topics found in more advanced-level texts, Investments incorporates minimal math and is much more student-friendly, resulting in an increased excitement for and understanding of the basic investment course material. It is the text of choice for the College of Financial Planning. It includes a strong focus on the individual financial planner and features a "Financial Advisor's Investment Case" at the end of each chapter. These short cases illustrate how text material applies to real investment decisions. Financial calculators are introduced and utilized throughout the text with explanations employing both interest tables and the calculator. It is also ideal for non-majors courses.

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About the Author:

Dr. Herbert Mayo teaches finance at The College of New Jersey and is a former Director of Accreditation. A well-respected author and experienced educator, he has written several successful books focusing on critical finance issues and today's investment opportunities. He earned his PhD from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill.

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