E-Commerce Management: Text and Cases - Softcover
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
"synopsis" may belong to another edition of this title.
About the Author:
Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world. He maintains a log of his most interesting thoughts at- http://faculty.washington.edu/sandeep/blog/blogger.html. You are welcome to contact him at sandeep@u.washington.edu.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date2002
- ISBN 10 0324152523
- ISBN 13 9780324152524
- BindingPaperback
- Number of pages460
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E-Commerce Management: Text and Cases
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ISBN 13: 9780324152524
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E-Commerce Management: Text and Cases
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E-Commerce Management: Text and Cases
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E-Commerce Management: Text and Cases
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E-Commerce Management: Text and Cases
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E-Commerce Management: Text and Cases
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