Global Business Game: A Simulation in Strategic Management and International Business

Wolfe, Joseph

ISBN 10: 0324003749 ISBN 13: 9780324003741

Publisher: South-Western College Pub, 1999

Synopsis

Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.

About this title

About the Author:

Joseph Wolfe, Ph.D., New York University's Stern School of Business in Management, has actively researched and practiced experiential teaching methods in both their business games and case research forms. He is Professor Emeritus, University of Tulsa and President of his consulting firm Experiential Adventures LLC. Dr. Wolfe's work has entailed business game applications in the United States as well as in Russia, Ukraine, Poland, Hungary and China. In his role as an advocate of active management education and development techniques, he has served as a Fulbright Lecturer in Strategic Management at Budapest Hungary's International Management Center. He has conducted over 50 case research studies on many American companies as well as large-scale enterprises in Budapest, Novgorod and Moscow. Dr. Wolfe is a past president of the Association of Business Simulation and Experiential Learning and past chair of the Academy of Management's Management Education and Development Division. He is Business Section Editor for Simulation & Gaming and serves on the editorial boards of Management Learning and the Case Research Journal. Dr. Wolfe also serves on the boards of many academic organizations including the Eastern Casewriters Association, the Center for Managerial Learning and Business Simulation at Georgia Southern University, INSEAD's Center for Advanced Learning Technology and Euro Working Group 21.

About this edition

• Publisher: South-Western College Pub
• Publication date: 1999
• ISBN 10: 0324003749
• ISBN 13: 9780324003741
• Binding: CD-ROM
• Edition number: 1
• Number of pages: 191