Contemporary marketing research - Hardcover
This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and enjoyable style. Contemporary Marketing Research contains strong technology and Internet coverage, both within the text and at a dedicated instructor/student web site (mcdaniel.swcollege.com) which provides dynamic teaching and learning resources with a strong technology dimension. With this text, students learn now only how to conduct marketing research, but also how to use and interpret resulting information within any marketing job.
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About the Author:
Carl McDaniel is a professor of marketing at the University of Texas-Arlington where he has been chairperson of the marketing department since 1976.
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- PublisherWest Pub. Co
- Publication date1991
- ISBN 10 0314771018
- ISBN 13 9780314771018
- BindingHardcover
- Number of pages761
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Contemporary Marketing Research
Published by
West Pub. Co
(1991)
ISBN 10: 0314771018
ISBN 13: 9780314771018
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Hardcover
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Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # Q12B-01859
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Contemporary Marketing Research
Published by
West Publishing Company, College & School Division
(1991)
ISBN 10: 0314771018
ISBN 13: 9780314771018
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Hardcover
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Contemporary Marketing Research
Published by
West Publishing Company
(1991)
ISBN 10: 0314771018
ISBN 13: 9780314771018
Used
Hardcover
Quantity: 1
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Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780314771018. Seller Inventory # 9106633
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