Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Revised and Expanded Edition (Praeger Series in Political Communication) - Hardcover
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives).
Throughout the text, Shea and Burton's discussion and analysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication.
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About the Author:
DANIEL M. SHEA is Professor of Political Science at Allegheny College./e Among Professor Shea's numerous publications are Transforming Democracy and his co-edited The State of the Parties.::Burton /f Michael /i John /b MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University./e Professor Burton served as assistant political director to Vice President Gore in the mid-1990s before returning to academia.
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- PublisherPraeger
- Publication date2001
- ISBN 10 0275970930
- ISBN 13 9780275970932
- BindingHardcover
- Edition number2
- Number of pages256
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Revised and Expanded Edition (Praeger Series in Political Communication)
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