The Secrets of Selling: How to win in any sales situation - Softcover

King, Geoff

3.31

36 ratings by Goodreads

9780273713005: The Secrets of Selling: How to win in any sales situation

Softcover

ISBN 10: 0273713000 ISBN 13: 9780273713005

Publisher: FT Press, 2009

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Does your job involve selling services? Would you like to increase your numbers so that you regularly meet, and indeed beat, your sales targets? Of course you would. And this is the book that will help you make that happen. It will give you all the practical skills you need to excel in selling your company's services. It offers a whole host of tips, guidelines and background information that is useful, immediately applicable, grounded in common sense but not commonly known. The Secrets of Selling is the first book to bring this vital knowledge together in one place. Clearly, concisely and engagingly written, you will wonder what you ever did without it. No one would deny that selling is hard. But if you get it right, you can really shine. This book shows you how to win work consistently, from new clients as well as existing ones. If you follow the advice in The Secrets of Selling, you will have as much sales knowledge as the very best and most experienced sales people.

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From the Back Cover:

By far the best book on selling I have ever read. I bought a copy for every member of my sales team.

Guy Barber, Managing Director, TradersBazaar Promotions

... entertaining, informative and human. The charm is there from beginning to end.

Wayne Preece, Services Sales Executive, Microsoft (UK) Ltd

Geoff King understands his subject with a rare clarity and communicates it with a rare charm. This is surely the best book ever written on selling and I believe it will become a classic.

Mike Richardson, Sales Manager, Top Line Parts Ltd

The tips, tricks and techniques described in this book amount to uncommon wisdom. It is without doubt the Rolls Royce of sales books.

Chris Dadd, Senior Manager, Win Telecommunications Services plc

Does your job involve selling? Would you like to increase your numbers so that you regularly meet, and beat, your sales targets? Of course you would. And this is the book that will help you make that happen.

The Secrets of Selling gives you all the practical skills you need to excel in selling, from finding leads and setting up meetings with prospective buyers, right through to closing the deal. It brings together a whole host of tips, tricks and techniques to make sure you win in every sales situation.

Want to beat your sales target? The Secrets of Selling reveals how.

About the Author:

Geoff King started at the bottom of the sales ladder, selling pest control products on the streets of south London. After this inauspicious start, he climbed steadily through the ranks of professional service organisations until he reached the top of the ladder. By the end of his in-house career, he was routinely selling multi-million pound deals in outsourcing services for multinationals. He now lives in Buckinghamshire with his wife and children and works as a freelance consultant on sales methods and strategies.

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