Exploring Corporate Strategy: Text and Cases - Softcover

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

Softcover

ISBN 10: 027371192X ISBN 13: 9780273711926

Publisher: Pearson College Div, 2008

Synopsis

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

 

Available in two versions (Text and Text & Cases), Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

 

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

About this title

About the Author:

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

About this edition

• Publisher: Pearson College Div
• Publication date: 2008
• ISBN 10: 027371192X
• ISBN 13: 9780273711926
• Binding: Paperback
• Number of pages: 878