Understanding Strategic Management - Softcover

Capon, Claire

3.38

8 ratings by Goodreads

9780273694984: Understanding Strategic Management

Softcover

ISBN 10: 0273694987 ISBN 13: 9780273694984

Publisher: Financial Times Press, 2008

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A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format.

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From the Back Cover:

Understanding Strategic Management enables you to do exactly what it says on the cover. Written for first-time students of strategy, the twelve chapters cover the key topics of this complex subject in a clear, concise and engaging style.

The text includes a range of features which help you learn and apply your knowledge to practice, including:

Case Studies: setting you in the context of recognisable organisations such as Google, British Airways, Sony, MTV, Napster and others

Chapters covering all the key issues in the discipline, including finance and the turn-around of organisations in difficulty

"Check your Understanding" boxes reinforce the most important concepts of strategy

Weblinks, Further Reading, and "Widen your Horizons" to save you time in your research and project work

And when preparing for exams, visit www.pearsoned.co.uk/capon to find great revision tools that will help you pass your course: self-assessment tests, a glossary and electronic ‘flashcards’.

Claire Capon is a Senior Lecturer at Staffordshire University. She is also author of another Financial Times Prentice Hall textbook: Understanding Organisational Context (2003).

About the Author:

Claire Capon is Senior Lecturer at the Business School, Staffordshire University. She is author of one other book published by Pearson Education: Understanding Organisational Context (2004).

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