Marketing Planning: Principles into Practice - Softcover
This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharpen their marketing skills by studying the detailed sample marketing plan in Appendix 1 and gain hands-on experience in developing marketing plans using the Marketing Plan Pro software included with this text.
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- PublisherFt Pr
- Publication date2005
- ISBN 10 0273686798
- ISBN 13 9780273686798
- BindingPaperback
- Number of pages379
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Marketing Planning: Principles into Practice
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001893713
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Marketing Planning: Principles into Practice
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Book Description Paperback. Condition: Very Good. Marketing Planning: Principles into Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273686798
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Marketing Planning: Principles into Practice
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273686798
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Marketing Planning : Principles into Practice
Published by
Pearson Education, Limited
(2004)
ISBN 10: 0273686798
ISBN 13: 9780273686798
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Softcover
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Book Description Condition: Good. illustrated edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4105651-20
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Marketing Planning: Principles into Practice
Published by
Financial Times/ Prentice Hall
(2005)
ISBN 10: 0273686798
ISBN 13: 9780273686798
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Softcover
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Book Description Condition: Very Good. 2004. Paperback. Good clean copy with minor shelf wear. . . . . Books ship from the US and Ireland. Seller Inventory # KSS0002701
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Marketing Planning: Principles Into Practice
Published by
Financial Times/ Prentice Hall
(2004)
ISBN 10: 0273686798
ISBN 13: 9780273686798
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273686798. Seller Inventory # 9028613
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Marketing Planning: Principles Into Practice
Published by
Financial Times/ Prentice Hall
(2004)
ISBN 10: 0273686798
ISBN 13: 9780273686798
Used
Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273686798. Seller Inventory # 9620070
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Marketing Planning: Principles Into Practice
Published by
Prentice Hall
(2004)
ISBN 10: 0273686798
ISBN 13: 9780273686798
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780273686798. Seller Inventory # 9017739
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Marketing Planning: Principles Into Practice
Published by
Prentice Hall
(2004)
ISBN 10: 0273686798
ISBN 13: 9780273686798
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780273686798. Seller Inventory # 9017740
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US$ 3.28
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Marketing Planning: Principles into Practice
Published by
Financial Times/ Prentice Hall
(2004)
ISBN 10: 0273686798
ISBN 13: 9780273686798
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 2004. Paperback. Good clean copy with minor shelf wear. . . . . Seller Inventory # KSS0002701
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