Smarter Ventures: A Survivor's Guide to Venture Capital Through the New Cycle - Softcover

Campbell, Katherine

Softcover

ISBN 10: 0273654039 ISBN 13: 9780273654032

Publisher: Ft Pr, 2003

Synopsis

Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, but venture capital is more than money. It's far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture. This can be a daunting process. This text leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle. By holding a mirror up to both sides of the money-raising process, This text shows how entrepreneurs can better understand venture capitalists - and vice versa - leading to more productive relationships and smarter ventures. Katharine Campbell explains how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad - investors, and equip yourself with the tools and the knowledge to seal a successful partnership. Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle. Showing how to develop and build a successful new venture pitch, this text deals with everything from the structure of venture capital firms and its influence on their objectives down to how to dress for the initial meeting with the potential investor.

About this title

About the Author:

Katharine Campbell is the former private equity correspondent of the Financial Times. She spent five years delving into the secretive world of private equity, and became one of the leading commentators on the sector. A weekly column on the Enterprise Page of the FT provided an outlet for her particular interest in entrepreneurship and venture capital.     Previous roles at the FT, where she spent a dozen years in total, included Frankfurt correspondent at the beginning of the 1990s, covering the early years of German unification.  She studied German and ancient Greek at Oxford University, and international relations at the School of Advanced International Studies, Johns Hopkins University, in Washington DC.    She now works in the private equity industry.

Review:

 

"Smarter Ventures is essential reading for anyone interested and involved in new ventures and venture capital – whether funding it, using it, providing it or teaching potential entrepreneurs…. The book is so complete it is almost a funding cookbook…. Anyone involved in enterprise, as a practitioner, venture capitalist or academic, should regard Smarter Ventures as required reading." 

Book Review, Financial Times.  Christopher Saunders, founder of the Cambridge Enterprise Conference

'It took me 20 years to lean what's in this book. Every budding entrepreneur should read it if they want a win-win relationship with their VC.'

Stuart Evans, CEO, Plastic Logic

'Smarter Ventures is a must-read for any entrpreneur seeking venture capital investment. Katharine Campbell's straightforward language de-mystifies what for anyone who has been through the process is a daunting and stressful experience. On the basis that knowledge is power, I have no hesitation in recommending Smarter Ventures to entrepreneurs and expect it will also appear at the top of venture capitalist's reading lists.'

Charles Cotton, former CEO, Virata Cororation

'Katharine Campbell provides a unique insight into the European venture capital industry, while also explaining the critical differences between the VC scene in Silicon Valley and that in Europe. This books is absolutely essential reading for European entrepreneurs, VCs and advisers. In fact, no European entrepreneur should seek to raise capital without first reading this book.'

Chris Grew, senior partner, Hale and Dorr

'Katharine Campbell knows her stuff. While Smarter Ventures is very readable, it goes way beyond delivering the fine insights one would expect from a crack former journailistt. Ms Campbell has distilled her extensive experience into useful wisdom. As the books becomes standard fare, it will acceleratue entrepreneurship in Europe by making the new venture capital process more streamlined and professional.'

Kenneth P. Morse, managine director, MIT entrepreneurship Center.

 

 

 

--na

About this edition

• Publisher: Ft Pr
• Publication date: 2003
• ISBN 10: 0273654039
• ISBN 13: 9780273654032
• Binding: Paperback
• Number of pages: 319