Principles of Business Economics - Softcover
This book is an ideal foundation for students at both undergraduate and postgraduate levels studying economics e.g. MBA, DMS, BAAB's etc. Also a useful resource for managers.
Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions.
User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.
"synopsis" may belong to another edition of this title.
From the Back Cover:
About the Author:
Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions.
User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.
Key features
- Accessible approach -
- technical jargon and mathematical treatment are kept to a minimum and discussion is supported by clear graphical analyses.
- Integrated applications in each chapter reinforce and test the reader¿s understanding of key concepts.
- Topics for Discussion in each chapter stimulate thinking and encourage the practical application of the subject.
- A detailed glossary is included at the end of the book for easy reference.
- A downloadable web supplement is available for lecturers and students at www.booksites.net/nellisparker . This includes Guidance Notes on answering the Topics for Discussion in each chapter and a set of Overhead Transparency Masters, using PowerPoint, to support the book.
David Parker is Professor of Business Economics and Strategy at Aston Business School, Aston University.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2002
- ISBN 10 0273646095
- ISBN 13 9780273646099
- BindingPaperback
- Edition number1
- Number of pages395
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Principles of Business Economics
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ISBN 10: 0273646095
ISBN 13: 9780273646099
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