Excerpt from How We Go to Those Who Cannot Come to Us
People at a distance who order clothing by mail are usually of two classes - those to whom a low price is the chief consideration, and those who do not mind paying a liberal price, but who want their clothes made to order.
Because we neither sell cheap clothing nor make garments to measure, we are seemingly not in position to meet the expectations of either of these two classes of customers; al though, really, we are prepared to serve both of them acceptably, if they only knew the kind of clothes we deal in.
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