Marketing Management - Softcover
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
"synopsis" may belong to another edition of this title.
About the Author:
Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration
"About this title" may belong to another edition of this title.
- PublisherRichard d Irwin
- Publication date1997
- ISBN 10 0256226326
- ISBN 13 9780256226324
- BindingPaperback
- Edition number3
- Number of pages576
- EditorJean-Claude Larreche
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Marketing Management
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McGraw-Hill Education
(1997)
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Softcover
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Book Description Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 360138-75
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Marketing Management
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McGraw-Hill Companies
(1997)
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Softcover
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Book Description Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00031709955
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Marketing Management
Published by
Richard d Irwin
(1997)
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Softcover
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: third ] Publisher: McGraw-Hill Companies Pub Date: 7/1/1997 Binding: Paperback Pages: 576 third edition. Seller Inventory # 5630786
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Marketing Management: A stragetic Appraoch with Global Orentation
Published by
McGraw-Hill Companies, USA
(1997)
ISBN 10: 0256226326
ISBN 13: 9780256226324
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Softcover
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Book Description Softcover. Condition: Very Good. Edition Unstated. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great!Editorial Reviews\n\nAbout the Author\nHarper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Books : Business & Investing : Accounting; ISBN: 0256226326. ISBN/EAN: 9780256226324. Pictures of this item not already displayed here available upon request. Inventory No: 1561026372. Seller Inventory # 1561026372
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Marketing Management
Published by
Richard d Irwin
(1997)
ISBN 10: 0256226326
ISBN 13: 9780256226324
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Torn pages: YES ] [ Edition: third ] Publisher: McGraw-Hill Companies Pub Date: 7/1/1997 Binding: Paperback Pages: 576 third edition. Seller Inventory # 6831290
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