International & Global Marketing: Concepts and Cases - Softcover

9780256218947: International & Global Marketing: Concepts and Cases
Softcover
ISBN 10: 0256218943 ISBN 13: 9780256218947
Publisher: Richard d Irwin, 1997
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This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

"synopsis" may belong to another edition of this title.

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Taylor W. Meloan, John L.Graham
Published by Irwin, McGraw-Hill (1998)
ISBN 10: 0256218943 ISBN 13: 9780256218947
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Book Description Soft cover. Condition: New. 2nd Edition. 439 pages, 7.3" x 9.3, New paperback, 2nd edition 1998. Seller Inventory # ABE-1541183694033

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