Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover
Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.
An interactive website offers additional resources for the reader.
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About the Author:
Michael Levy is a professor of marketing at Babson College.
Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.
"About this title" may belong to another edition of this title.
- PublisherRichard d Irwin
- Publication date1991
- ISBN 10 0256059896
- ISBN 13 9780256059892
- BindingHardcover
- Edition number1
- Number of pages774
- Rating
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Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Published by
Richard d Irwin
(1992)
ISBN 10: 0256059896
ISBN 13: 9780256059892
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Hardcover
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