Market research and analysis - Hardcover
Topics of this book are: The Role of Marketing Research, The Value Of Information, The Research Process, Sources Of Information, Collecting Information and Preparing for Analysis, Causality and Experiments, Survey Design, Measurement and Scaling, Major Research Suppliers, Sampling in Market Research, Coding and Editing Responses, Analytical Methods, Basic Analysis, Comparing Differences in Key Variables, Regression Analysis, Grouping Procedures, Multiattribute Modeling, Additional Predictive Procedures, Applications, Marketing Forecasting, Product Research, and Industrial Marketing Research.
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- PublisherR.D. Irwin
- Publication date1985
- ISBN 10 0256030847
- ISBN 13 9780256030846
- BindingHardcover
- Edition number2
- Number of pages812
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Market Research and Analysis
Published by
Richard D. Irwin
(1985)
ISBN 10: 0256030847
ISBN 13: 9780256030846
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Hardcover
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Market research and analysis Lehmann, Donald R
Published by
R.D. Irwin
(1985)
ISBN 10: 0256030847
ISBN 13: 9780256030846
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Hardcover
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Market Research and Analysis: Second edition.
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Book Description Hardcover. Condition: Good. 2nd Edition. xvi, 812p. Seller Inventory # 14152
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