Electronic Media Management - Softcover

Starr, Michael F; Pringle, Peter; McCavitt, William

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9780240801995: Electronic Media Management

Softcover

ISBN 10: 0240801997 ISBN 13: 9780240801995

Publisher: Focal Press, 1994

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This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio.
* Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in
Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.

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From the Publisher:

This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.

About the Author:

Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.

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