E-Marketing: Theory and Application - Softcover
A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.
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About the Author:
STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business & Economics, Canberra, Australia. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute.
Review:
"The topics are organised in a clear and coherent way ... the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain."--Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK
"The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing."--Alan Charlesworth, University of Sunderland, UK
"The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing."--Alan Charlesworth, University of Sunderland, UK
"About this title" may belong to another edition of this title.
- PublisherRed Globe Press
- Publication date2011
- ISBN 10 0230203965
- ISBN 13 9780230203969
- BindingPaperback
- Number of pages420
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