In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.
Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication.
Introductory public relations
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New to the Third Edition
The material is fresh, easy to understand, current, and covers the most appropriate areas of Public Relations for a semester-long course.
Robert A. Bergman, Lewis University
Its prescriptions for writing are very good, and the text provides the best discussion of planning processes of any of the introductory books.
Michael Smilowitz, James Madison University
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Book Description Softcover. Condition: New. 3rd Edition. Book is New, In Excellent condition. Multiple copies available this title. Quantity Available: 10. ISBN: 0205459536. ISBN/EAN: 9780205459537. Pictures of this item not already displayed here available upon request. Inventory No: 1560778571. Seller Inventory # 1560778571