Ethical Marketing Decisions: The Higher Road - Softcover
Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
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From the Publisher:
Ethical Marketing Decisions is designed to help foster ethically and socially responsible behavior in marketing. This book discusses the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major ethical dimensions of all marketing activities. The text helps students with decision-making skills within an ethics context. It is also written in a highly readable manner with a managerial rather than academic orientation.
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- PublisherPearson College Div
- Publication date1992
- ISBN 10 0205136273
- ISBN 13 9780205136278
- BindingPaperback
- Number of pages304
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Ethical Marketing Decisions: The Higher Road
Published by
Pearson College Div
(1992)
ISBN 10: 0205136273
ISBN 13: 9780205136278
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Softcover
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Prentice Hall Pub Date: 11/21/1992 Binding: Paperback Pages: 304 Reprint edition. Seller Inventory # 6516542
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