Global Marketing Management: Case Readings - Softcover
This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing.
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- PublisherAddison Wesley Longman Publishing Co
- Publication date1991
- ISBN 10 0201542803
- ISBN 13 9780201542806
- BindingPaperback
- Edition number2
- Number of pages500
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Global Marketing Management: Cases and Readings, 2nd Edition
Published by
Addison Wesley Longman Publishing Co
(1991)
ISBN 10: 0201542803
ISBN 13: 9780201542806
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Global Marketing Management: Case Readings
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(1991)
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ISBN 13: 9780201542806
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Global Marketing Management: Case Readings
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ISBN 13: 9780201542806
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:0201542803. Seller Inventory # 8846001
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Global Marketing Management: Case Readings
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ISBN 13: 9780201542806
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780201542806. Seller Inventory # 8846002
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Global Marketing Management: Cases and Readings
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(1992)
ISBN 10: 0201542803
ISBN 13: 9780201542806
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780201542806. Seller Inventory # 9532559
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Book Description 2. ed., 4th print. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIce 12b-3 9780201542806 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2113876
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Global Marketing Management. Second Edition.
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Global Marketing Management: Case Readings
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(1992)
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