Real World Digital Photography - Softcover

McClelland, Deke; Eismann, Katrin

4.17

6 ratings by Goodreads

9780201354027: Real World Digital Photography

Softcover

ISBN 10: 0201354020 ISBN 13: 9780201354027

Publisher: Peachpit Pr, 1999

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Once the domain of professional photographers and designers, digital photography is making inroads into businesses everywhere as prices drop and image quality rises. Whether you plan to use digital imagery for fine art, illustration, or documentation--in print or on the Web--Real World Digital Photography is your industrial-strength reference guide to this exciting and evolving technology.

Written by two nationally recognized experts in digital imaging, the book is chock-full of hands-on production techniques designed specifically for working professionals. It also includes advice on how to choose a camera that fits your needs and your budget, a full-color portfolio that beautifully illustrates the creative potential of digital photography, and the accumulated wisdom of artists and others who use the technology in their daily work.

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Review:

The title of Real World Digital Photography doesn't adequately indicate the scope and sheer practical usefulness of the information within. The book not only gives a clear breakdown of how to choose and use a digital camera, it also covers everything from sound photographic advice (lighting, framing, and cropping) to manipulation of digital images (primarily in Photoshop). This latter section is especially well-written, covering everything necessary for color correction: levels, histograms, the unsharp mask filter--all explained clearly but without an overwhelming amount of detail.

This book is aimed at neither the casual consumer nor the professional digital photographer with $50,000 to spend. Rather, it is perfect for several types of professionals: graphic designers, design students, real estate and insurance agents, and many others. It shows how digital cameras work (what makes both the inner workings and the output differ from that in traditional film cameras); which camera to buy for your needs and budget; and how to take, edit, archive, and store pictures.

Many basic terms get clarified--for example, how JPEG compression works--and there are lots of sidebar tips such as how to progressively downsample an image in a way that preserves the most detail. The book also explains how to print the images on inkjet or dye sub printers. (Did you know not to convert an RGB image to CMYK before sending it to the printer? Let the printer do the conversion.)

A lot of the information and explanations in Real World Digital Photography will still be useful long after the featured cameras are considered yesterday's technology. --Angelynn Grant

Topics covered: Types of cameras and which to buy, how they work, the mechanics of digital imagery, setting up a digital "darkroom" and desktop studio, the basics of good photography, Quicktime VR, digital correction of images, preparing images for print or Web, and archiving digital images.

About the Author:

In 1985, Deke McClelland oversaw the implementation of the first personal computer-based production department in Boulder, Colorado. These days, Deke is the author of the award-winning titles Photoshop 6 for Windows Bible and Macworld Photoshop 6 Bible (Hungry Minds), with more copies in print than any other guides on computer graphics. Other best-selling titles include Real World Illustrator 10, Real World Digital Photography, and Adobe Master Class: Designer's Invitational (all Peachpit Press). He also serves as host to several entertaining and educational video training series, including Total Photoshop, Total Illustrator, and Total GoLive (Total Training).

In 1989, Deke won the Benjamin Franklin Award for Best Computer Book. Since then, he has received honors from the Society for Technical Communication, the American Society of Business Press Editors, the Western Publications Association, and the Computer Press Association. In 1999, Book Bytes named Deke its Author of the Year. Deke is an AdobeCertified Expert, a member of the PhotoshopWorld Instructor Dream Team, and a contributing editor for Macworld and Photoshop User magazines.

Katrin Eismann is the coauthor of Real World Digital Photography with Deke McClelland.

Katrin is a photoimager, artist, educator, and internationally respected lecturer on imaging and the impact of digital technologies on the professional photographer. Her work has appeared in numerous books and magazines, and her clients include small associations, organizations, conferences, and Fortune 500 companies. In addition to Real World Digital Photography, Katrin has coauthored two other books with Deke McClelland.

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