Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region - Hardcover
Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region s 14 most active countries, Asian Advantage provides a blueprint for doing business in the world s fastest growing area.Many books on Asian business take a more macro political-economic approach or a micro country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.
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About the Author:
George S. Yip is adjunct professor at the Anderson Graduate School of Management at UCLA. In 1998 he will be a visiting professor at Oxford University and the China-Europe International Business School. He is represented as a speaker by the Leigh Bureau.
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- PublisherBasic Books
- Publication date1998
- ISBN 10 0201339781
- ISBN 13 9780201339789
- BindingHardcover
- Number of pages416
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Asian Advantage: Key Strategies For Winning In The Asia-pacific Region
Published by
Basic Books
(1998)
ISBN 10: 0201339781
ISBN 13: 9780201339789
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Hardcover
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