Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning - Hardcover

Mckenna, Regis

Hardcover

ISBN 10: 0201155745 ISBN 13: 9780201155747

Publisher: Basic Books, 1988

Synopsis

Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets

About this title

From Library Journal:

Well-known marketing expert McKenna gives an interesting three-pronged look at the behemoth of the computer industry. Starting with a brief history, McKenna then discusses what he considers recent strategic mistakes made by IBM. The second part outlines strategies for competitors of IBM. He contends that the strengths that once helped IBM may now be weaknesses; for example, IBM's size and its dominance now impede its ability to react quickly to both rapidly changing technology and small niche markets. Part three examines what is projected to be a constantly changing future, and suggests that IBM must learn to respond speedily to the persistent demands of the marketplace. Recommended.
- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1989 Reed Business Information, Inc.

About this edition

• Publisher: Basic Books
• Publication date: 1988
• ISBN 10: 0201155745
• ISBN 13: 9780201155747
• Binding: Hardcover
• Edition number: 1