The Brain Supremacy: Notes from the Frontiers of Neuroscience - Hardcover
Advances in physics, chemistry and other natural sciences have given us extraordinary control over our world. But today the balance of power in the sciences is changing, as research on the brain and mind has produced important breakthroughs in our understanding of ourselves and of our environment. As a result, funding and researchers are pouring into the field of neuroscience.
The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from scientific research and from the popular media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. Kathleen Taylor presents the implications of this amazingly powerful new research clearly and entertainingly. Science has already altered how we behave. Soon it will be able to change who we are. For the first time, we may be able to cure devastating diseases, take a pill to boost our own intelligence, and much more. Looking to this exhilarating but also troubling future, Taylor sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives. What will the new science mean for us, as individuals, consumers, parents, and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media--promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results?
An illuminating account of both cutting-edge neuroscience and the future of this field, The Brain Supremacy offers an eye-opening look at the astonishing power of science to affect our lives.
The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from scientific research and from the popular media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. Kathleen Taylor presents the implications of this amazingly powerful new research clearly and entertainingly. Science has already altered how we behave. Soon it will be able to change who we are. For the first time, we may be able to cure devastating diseases, take a pill to boost our own intelligence, and much more. Looking to this exhilarating but also troubling future, Taylor sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives. What will the new science mean for us, as individuals, consumers, parents, and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media--promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results?
An illuminating account of both cutting-edge neuroscience and the future of this field, The Brain Supremacy offers an eye-opening look at the astonishing power of science to affect our lives.
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About the Author:
Kathleen Taylor is a freelance writer as well as a visiting researcher at the University of Oxford. In 2002 she won two writing competitions run by the Times Higher Education Supplement, one for science writing and one for an essay in the humanities/social sciences. Her books include Brainwashing: The Science of Thought Control (longlisted for an Aventis Prize and translated into eight languages) and Cruelty: Human Evil and the Human Brain.
Review:
"The book shines in presenting a thorough and illuminating analysis of neuroscience methods, past and present. Taylor's explanation is thoughtful, engaging and provides readers with a valuable understanding of what different approaches can offer to both science and society as a whole." - New Scientist
"Well-written and thought-provoking, this book will help scientifically literate readers understand the science behind a potentially unsettling future." - Library Journal
"[Taylor] crafts an elegant guidebook on current technologies and methods for studying the brain... This comprehensive guide to the powers and limitations of neuroscience has much to offer." - Scientific American MIND
Kathleen Taylor is a freelance writer as well as a visiting researcher at the University of Oxford. In 2002 she won two writing competitions run by the Times Higher Education Supplement, one for science writing and one for an essay in the humanities/social sciences. Her books include Brainwashing: The Science of Thought Control (longlisted for an Aventis Prize and translated into eight languages) and Cruelty: Human Evil and the Human Brain.
"The book shines in presenting a thorough and illuminating analysis of neuroscience methods, past and present. Taylor's explanation is thoughtful, engaging and provides readers with a valuable understanding of what different approaches can offer to both science and society as a whole." - New Scientist
"Well-written and thought-provoking, this book will help scientifically literate readers understand the science behind a potentially unsettling future." - Library Journal
"[Taylor] crafts an elegant guidebook on current technologies and methods for studying the brain... This comprehensive guide to the powers and limitations of neuroscience has much to offer." - Scientific American MIND
"The book shines in presenting a thorough and illuminating analysis of neuroscience methods, past and present. Taylor's explanation is thoughtful, engaging and provides readers with a valuable understanding of what different approaches can offer to both science and society as a whole." - New Scientist
"Well-written and thought-provoking, this book will help scientifically literate readers understand the science behind a potentially unsettling future." - Library Journal
"[Taylor] crafts an elegant guidebook on current technologies and methods for studying the brain... This comprehensive guide to the powers and limitations of neuroscience has much to offer." - Scientific American MIND
"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date2012
- ISBN 10 0199603375
- ISBN 13 9780199603374
- BindingHardcover
- Edition number1
- Number of pages368
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The Brain Supremacy: Notes from the Frontiers of Neuroscience
Published by
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ISBN 10: 0199603375
ISBN 13: 9780199603374
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Book Description Hardcover. Condition: New. 1. Advances in physics, chemistry and other natural sciences have given us extraordinary control over our world. But today the balance of power in the sciences is changing, as research on the brain and mind has produced important breakthroughs in our understanding of ourselves and of our environment. As a result, funding and researchers are pouring into the field of neuroscience.The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from scientific research and from the popular media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. Kathleen Taylor presents the implications of this amazingly powerful new research clearly and entertainingly. Science has already altered how we behave. Soon it will be able to change who we are. For the first time, we may be able to cure devastating diseases, take a pill to boost our own intelligence, and much more. Looking to this exhilarating but also troubling future, Taylor sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives. What will the new science mean for us, as individuals, consumers, parents, and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media--promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results?An illuminating account of both cutting-edge neuroscience and the future of this field, The Brain Supremacy offers an eye-opening look at the astonishing power of science to affect our lives. Seller Inventory # DADAX0199603375
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