Marketing Management for Nonprofit Organizations - Softcover
The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyzes key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering. the public sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. Its begins with an introduction to the nonprofit sector and the topic of marketing before moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking courses in nonprofit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.
"synopsis" may belong to another edition of this title.
About the Author:
Adrian Sargeant is Professor of Nonprofit Marketing at Bristol Business School and Adjunct Professor of Philanthropy at the Indiana University Center on Philanthropy. Prior to this he was Chair of the Centre for Voluntary Sector Management at Henley Management College.
Review:
Adrian Sargeant is Professor of Nonprofit Marketing at Bristol Business School and Adjunct Professor of Philanthropy at the Indiana University Center on Philanthropy. Prior to this he was Chair of the Centre for Voluntary Sector Management at Henley Management College.
Overall, this is an exceptional textbook in an area that deserves much more attention. Its international perspective and the focus of the final section on specific segments of the nonprofit community are significant strengths. Paul Govekar, assistant professor of management, College of Business Administration at Ohio Northern University.
"About this title" may belong to another edition of this title.
- PublisherOxford University Press
- Publication date2005
- ISBN 10 0199271828
- ISBN 13 9780199271825
- BindingPaperback
- Edition number2
- Number of pages424
- Rating
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Marketing Management for Nonprofit Organizations
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(2005)
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ISBN 13: 9780199271825
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Marketing Management for Nonprofit Organizations
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ISBN 10: 0199271828
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Book Description Paperback. Condition: Very Good. The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing, and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. It begins with an introduction to the nonprofit sector and the topic of marketing before moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking courses in nonprofit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002813476
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Marketing Management for Nonprofit Organizations
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Marketing Management for Nonprofit Organizations
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(2004)
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ISBN 13: 9780199271825
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Marketing Management for Nonprofit Organizations
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Marketing Management for Nonprofit Organizations
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ISBN 13: 9780199271825
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780199271825. Seller Inventory # 9380957
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Marketing Management for Nonprofit Organizations (Second Edition)
Published by
Oxford University Press
(2005)
ISBN 10: 0199271828
ISBN 13: 9780199271825
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780199271825. Seller Inventory # 9431293
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Marketing Management for Nonprofit Organizations (Second Edition)
Published by
Oxford University Press
(2005)
ISBN 10: 0199271828
ISBN 13: 9780199271825
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780199271825. Seller Inventory # 9431294
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Marketing Management for Nonprofit Organizations
Published by
Oxford University Press
(2004)
ISBN 10: 0199271828
ISBN 13: 9780199271825
Used
Softcover
Quantity: 1
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Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780199271825. Seller Inventory # 9559053
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Marketing Management for Nonprofit Organizations
Published by
Oxford University Press
(2005)
ISBN 10: 0199271828
ISBN 13: 9780199271825
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Softcover
Quantity: 1
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Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780199271825. Seller Inventory # 9617228
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