Handbook of Public Relations - Softcover

Chris Skinner; Llew Von Essen; Gary Mersham; Sejamothopo

Softcover

ISBN 10: 0195980220 ISBN 13: 9780195980226

Publisher: Oxford University Press South Africa, 2007

Synopsis

The updated eighth edition of Handbook of Public Relations will maintain its successes by providing current, relevant and topical PR case studies with up-to-date developments in the industry. The author team is now more extended. The participation of Mr Sej Motau, joining the author team, is crucial to the success of this book. He is a well-respected corporate practitioner in South Africa from Daimler Chrysler, a former president of PRISA, the Institute for Public Relations and Communications Management in Southern Africa, and now the current president of the Global Alliance. The material is current and reflects the changes in the profession at local, national, regional and international level. Ancillary material will include an Instructor's Manual and PowerPoint slides.

About this title

About the Author:

Gary Mersham is vice Dean of the Faculty of Arts and Professor and Head of Department of Communication Science at the University of Zululand. Chris Skinner is Head of the Department for Public Relations at Technikon Natal. Llew von Essen was previously Group Public Affairs Manager for Murray and Roberts, as well as president of PRISA.

About this edition

• Publisher: Oxford University Press South Africa
• Publication date: 2007
• ISBN 10: 0195980220
• ISBN 13: 9780195980226
• Binding: Paperback
• Number of pages: 399