Marketing Success Stories - Softcover
The book remains one of the most popular and useful textbooks available to marketing students. Classic case studies have been maintained and updated, and new case studies replace dated ones, thereby ensuring the relevance of the fifth edition. Focusing on SA companies it provides students with real and familiar examples for the practical application of marketing theory. The fifth edition makes the connection between the case studies and the marketing concepts they illustrate even clearer through specific tags attached to each chapter. The fifth edition has a more critical approach towards the success stories, and a greater emphasis on the role of marketing theory as opposed to public relations in the success of the companies that it analyses.
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- PublisherOxford University Press Southern Africa
- ISBN 10 0195785207
- ISBN 13 9780195785203
- BindingPaperback
- Edition number5
- EditorRicardo Machado
- Rating
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Marketing Success Stories 5E
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Oxford University Press Southern Africa
ISBN 10: 0195785207
ISBN 13: 9780195785203
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Paperback
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001834675
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Marketing Success Stories
Published by
Oxford University Press Southern Africa
ISBN 10: 0195785207
ISBN 13: 9780195785203
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Softcover
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00195785207-G
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Marketing Success Stories
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Book Description Soft cover. Condition: Very Good. The wraps are slightly creased. Internally clean and tightly bound. Our orders are shipped using tracked courier delivery services. Seller Inventory # ch15
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