Retail Management - Softcover
A comprehensive textbook tailored to meet the needs of MBA students studying retail management in India. Detailed analysis of marketing management, market segmentation as well as product and brand management strategies is included in the text. The text is fully supported by numerous examples and charts and diagrams.
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About the Author:
Chetan Bajaj is Director of Shri Bhagwan Mahavir Jain College of Engineering, Bangalore Rural. An alumni of the Indian Institute of Management Bangalore, he has over 28 years of experience in academics, industry, and consulting, which includes ley positions at Pricewater House, Apollo Tyres, and with the Kirloskar Group. He has published extensively in reputed journals and presented papers at international conferences. Rajnish Tuli Arya is Director, Marketing Science, at Millward Brown, India. Nidhi Varma Srivastava is Consultant, Marketing Science, at Millward Brown, India.
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- PublisherOUP India
- ISBN 10 019566986X
- ISBN 13 9780195669862
- BindingPaperback
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Retail Management
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OUP India, India, New Delhi
(2004)
ISBN 10: 019566986X
ISBN 13: 9780195669862
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Book Description Paperback. Condition: Very Good. This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR012517137
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Book Description Condition: Like New. Used - Like New. Book is new and unread but may have minor shelf wear. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-H-035-00948
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F9-0-M-019566986X-6
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Retail Management Bajaj, Chetan; Varma, Nidhi; Ary
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Book Description Condition: Used - Good. Seller Inventory # 9780195669862
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