Business Communication. Brief (Canadian). 2nd Edition - Softcover

Guffey/Rhodes/Rogin; Kathleen Rhodes; Patricia Rogin

Softcover

ISBN 10: 0176407103 ISBN 13: 9780176407100

Publisher: Nelson Canada, 2006

Synopsis

Business Communication: Process and Product combines exciting, real-life business situations and current business technologies with a practical, applied process approach to equip students with top-notch communication and career skills.

About this title

About the Author:

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over thirty-five years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. She is the founding author of the award-winning Business Communication: Process and Product, the leading business communication textbook in this country. She also wrote Business English, which serves more students than any other book in its field; Essentials of College English; and Essentials of Business Communication, the leading text/workbook in its market. Dr. Guffey is active professionally, serving on the review boards of the Business Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Review:

At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.

The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.

The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text.

About this edition

• Publisher: Nelson Canada
• Publication date: 2006
• ISBN 10: 0176407103
• ISBN 13: 9780176407100
• Binding: Paperback
• Edition number: 2
• Number of pages: 583