Screw Business As Usual: Turning Capitalism into a Force for Good - Softcover

Branson, Richard

Softcover

ISBN 10: 0143130544 ISBN 13: 9780143130543

Publisher: Portfolio, 2017

Synopsis

From the trailblazing founder and CEO of the Virgin Group, a powerful argument for using business to make a positive impact in the world.

Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down—to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.

As he writes, “My message is a simple one: business as usual isn’t working. In fact, it’s ‘business as usual’ that’s wrecking our planet. Resources are being used up; the air, the sea, the land—are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine. . . . Prophesying doom and gloom is simply not my style. . . . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that I mean doing good is good for business.”

Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.

About this title

About the Author:

Sir Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, The Virgin Way; Screw It, Let’s Do It; and Business Stripped Bare, are all international bestsellers. He is also the author of Reach for the Skies, Screw Business as Usual, and Like a Virgin.

Review:

"A tantalising glimpse into the workings of the global elite ... as well as plenty of food for thought for the new generation of business leaders who say they want to make the world a better place as well as turn a profit." The Economist

About this edition

• Publisher: Portfolio
• Publication date: 2017
• ISBN 10: 0143130544
• ISBN 13: 9780143130543
• Binding: Paperback
• Number of pages: 384