Marketing - Hardcover
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From the Publisher:
Merging current practices with theory, this, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style. This text clearly portrays the state-of-the-art and captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics. The text is accompanied by a full supplements package, completely produced by the authors themselves, computer exercises, videos, video manual, detailed lecture notes, and a test bank written by the authors.
From the Back Cover:
Key Benefit:Merging current practices with theory, this classic, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style that clearly portrays the state-of-the-art and that captures the exciting, fast-paced nature of the field. Key Topics: Comprehensive in scope, it provides full coverage of all major marketing topics — e.g., strategic planning in marketing, marketing and society, global aspects of marketing, demographics, marketing information systems, the use of marketing by nonprofit organizations, pricing, integrating and analyzing marketing plans.
"About this title" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1977
- ISBN 10 0135561000
- ISBN 13 9780135561003
- BindingHardcover
- Edition number1
- Number of pages684
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Marketing: An Introduction
Published by
Prentice-Hall
(1977)
ISBN 10: 0135561000
ISBN 13: 9780135561003
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Hardcover
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Book Description Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR008290864
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Marketing
Published by
Prentice-Hall
(1977)
ISBN 10: 0135561000
ISBN 13: 9780135561003
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Hardcover
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Book Description Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G01B-00903
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Marketing
Published by
Prentice-Hall
(1977)
ISBN 10: 0135561000
ISBN 13: 9780135561003
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Hardcover
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Book Description Condition: acceptable. Book may contain some writing, highlighting, and or cover damage. Shipped fast and reliably!. Seller Inventory # OTV.0135561000.A
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Marketing
Published by
Prentice-Hall
(1977)
ISBN 10: 0135561000
ISBN 13: 9780135561003
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Hardcover
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Book Description Condition: Good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # 31URM800D31L_ns
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Marketing
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Prentice Hall, Englewood Cliffs, NJ
(1977)
ISBN 10: 0135561000
ISBN 13: 9780135561003
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Book Description Hardcover. Condition: Good+. First Edition. 4to. 684pp. Illus.,diagrs.,tabs. Spine rubbed and bumped, covers showing signs of use. Book. Seller Inventory # 22280
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Marketing: An Introduction Rosenberg, Larry J.
Published by
Prentice-Hall
(1977)
ISBN 10: 0135561000
ISBN 13: 9780135561003
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Book Description Condition: Very Good. Minor shelfwear and marks to cover and edges of pages, content in excellent condition. Seller Inventory # 119087-2
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