Total Global Strategy: Managing for Worldwide Competitive Advantage - Hardcover

Yip, George S.

Hardcover

ISBN 10: 0133576582 ISBN 13: 9780133576580

Publisher: Prentice Hall Direct, 1992

Synopsis

How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives

About this title

From the Publisher:

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

From the Back Cover:

Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.

About this edition

• Publisher: Prentice Hall Direct
• Publication date: 1992
• ISBN 10: 0133576582
• ISBN 13: 9780133576580
• Binding: Hardcover
• Edition number: 1
• Number of pages: 416