The Genius of Sitting Bull: Thirteen Heroic Strategies for Today's Business Leaders - Hardcover

Murphy, Emmett C.; Snell, Michael

Hardcover

ISBN 10: 0133492265 ISBN 13: 9780133492262

Publisher: Prentice Hall Direct, 1992

Synopsis

Uses Sitting Bull's strategies and tactics at the Battle of Little Big Horn as models for the management of business enterprises

About this title

From Publishers Weekly:

Stretching a simile, this alarmist book about current American economic problems charges that for lack of "heroic leadership," we face a social and economic disaster comparable to that suffered at Little Bighorn in 1876 by Custer against Sioux Chief Sitting Bull. In farfetched allusions to problems overcome by Sitting Bull, the authors urge politicians, CEOs and public services chiefs to emulate the Sioux leader's qualities--commitment, integrity, courage, statesmanship and vision--qualities successfully employed by executives of the few firms cited here. Murphy and Snell propose three phases of action divided into 13 steps: to restore the nation's confidence, to mobilize its resources and to develop Sitting Bull-like leadership. Murphy is a business consultant; Snell is a book developer and literary agent. 40,000 first printing; $50,000 ad/promo; author tour.
Copyright 1992 Reed Business Information, Inc.

About this edition

• Publisher: Prentice Hall Direct
• Publication date: 1992
• ISBN 10: 0133492265
• ISBN 13: 9780133492262
• Binding: Hardcover
• Edition number: 1
• Number of pages: 340