Marketing Student Access Code: An Introduction (Mymarketinglab)

Armstrong, Gary; Kotler PH.D., Philip

3.76

484 ratings by Goodreads

9780132749558: Marketing Student Access Code: An Introduction (Mymarketinglab)

ISBN 10: 0132749556 ISBN 13: 9780132749558

Publisher: Prentice Hall, 2012

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

"synopsis" may belong to another edition of this title.

About the Author:

Gary Armstrong is a Reader in the School of Sport and Education, Brunel University, London, and author of "Football Hooligans "(Berg). Alberto Testa is a Lecturer in the Social Sciences of Sport at Brunel University, London.

"About this title" may belong to another edition of this title.