"synopsis" may belong to another edition of this title.
HOW THIS BOOK CAN HELP YOU
If you are facing a specific managerial communication problem, turn to the relevant part of this book for guidance. For example:
If you don't have a specific question, but need general guidelines, procedures, and techniques, read through this entire book. For example:
If you are taking a professional training course, a college course, a workshop, or a seminar, use this book as a reference.
WHO CAN USE THIS BOOK
This book is written for you if you need to speak or write in a managerial, business, government, or professional context—that is, if you need to achieve results with and through other people. You probably already know these facts:
WHY THIS BOOK WAS WRITTEN
The thousands of participants in various business and professional speaking and writing courses I have taught want a brief summary of communication techniques. Many busy professionals have found other books on communication skills too long, insultingly remedial, or full of irrelevant information.This book is appropriate for you if you want a guide that is short, professional, and readable.
HOWTHIS BOOK IS ORGANIZED
The book is divided into four main sections.
Communication strategy (Chapter I )
Effective managerial communication—written or oral—is based on an effective strategy. Therefore, you should analyze the five strategic variables covered in this chapter before you start to write or speak: (1) communicator strategy (objectives, style, and credibility); (2) audience strategy (who they are, what they know, what they feel, and how you can motivate them); (3) message strategy (how to emphasize and organize); (4) channel choice strategy (when to write and when to speak); and (5) culture strategy (how cultural differences affect your strategy).
Writing (Chapters II, III, IV, and Appendices)
Chapter II offers techniques on the writing process, how to write more efficiently. Chapter III deals with "macro," or larger, issues in writing—including document design, structural signposts, and paragraphs or sections. Chapter IV covers "micro," or smaller, writing issues—including editing for brevity and choosing a style. The Appendices cover writing formats, grammar, and punctuation.
Speaking (Chapters V, VI, and VII)
The speaking section discusses three aspects of business speaking. Chapter V explains the verbal aspects—that is, what you say-in presentations, question—and-answer sessions, meetings, and other speaking situations. Chapter VI describes visual aids, including design, equipment, and practice. Chapter VII analyzes nonverbal delivery and listening skills.
Reference
The last section of the book contains Appendices that deal with business writing formats, unbiased language, grammar, and punctuation. Finally, the bibliography lists my sources.
"About this title" may belong to another edition of this title.
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