Consumer behavior - Hardcover
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The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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- PublisherPrentice Hall
- Publication date1987
- ISBN 10 0131690205
- ISBN 13 9780131690202
- BindingHardcover
- Number of pages724
- Rating
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Consumer behavior
Published by
Prentice Hall
(1987)
ISBN 10: 0131690205
ISBN 13: 9780131690202
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Hardcover
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_386528513
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Stock Image
Consumer behavior
Published by
Prentice Hall
(1987)
ISBN 10: 0131690205
ISBN 13: 9780131690202
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_340568941
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