Electronic Commerce: From Vision to Fulfillment - Softcover

Awad, Elias M.

3.44

52 ratings by Goodreads

9780131402652: Electronic Commerce: From Vision to Fulfillment

Softcover

ISBN 10: 013140265X ISBN 13: 9780131402652

Publisher: Pearson College Div, 2003

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This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce—from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the Internet. A five-part organization covers foundations of electronic commerce, designing interactive web presence, e-strategies and tactics, security threats and payment systems, and managerial and customer-related issues. For business minded individuals considering an e-commerce start-up.

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From the Back Cover:

PLAN, BUILD, MAINTAIN

The author, Elias Awad, presents electronic commerce as an operational process.

PLAN

From strategic planning and the procedures and mechanics of launching a new business on the Internet to prescriptions on the necessary hardware, software and security to get started with an e-business, Awad covers how to do business on the Web.

BUILD

The next step in electronic commerce is the actual design phase, which focuses on Web site design, storefront, and whether the work should be done by a company's IT department or outsourced. Awad discusses the life cycle of site building, ways to build a Web site, design criteria, what to look for in hiring a Web designer, how to evaluate Web sites and ISPs, and managing Web traffic.

MAINTAIN

Elias Awad also develops a procedure for maintaining Web presence and discusses e-topics such as e-security, encryption, e-marketing, and legal issues. The text contains an in-depth analysis of Web-based business-to-business e-commerce focusing on B2B models, and B2B building blocks and tools.

EliasA wad presents the most current materials an electronic commerce available today.

In addition to the ultra-current text, Awad plans to keep you current on happenings in e-commerce with updates from the industry on the text's MyPHIIP Web site available at www.prenhall.com/awad. This flexible text Web site brings the book's concepts to life through on-line study guide questions, discussion questions, and Web resources.

Electronic Commerce by Elias Awad is a progressive look at e-commerce. It teaches how to plan, design, and evaluate Web business, and is a fantastic resource for any pursue prosperity through Web commerce.

About the Author:

Elias M. Awad is the Virginia Bankers Association Professor of Bank Management at the University of Virginia.

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