Appropriate for four-year and two-year undergraduate courses in Principles of Marketing.
No other book brings students closer to doing real marketing. Each chapter introduces a decision maker, describes the marketing decisions they faced in a small case study within the chapter, and then concludes with the decisions that were made. Within this framework the text explores such cutting-edge topics as e-commerce and the technological revolution, integrated marketing communications, and entrepreneurship. With the explosion of new marketing technologies today, students are as likely to end up working for small, new, dynamic firms as they are to be employed by the traditional big companies. The text therefore covers not only the Four Ps and other marketing basics, but also introduces students to the new era of social and environmental awareness, singling out companies that conduct business ethically and return value to society. The text also addresses such themes as the importance of building relationships with customers and developing a global perspective.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0130460869I5N01
Book Description Condition: Good. Good condition. Acceptable dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Y12A-03080
Book Description Hardcover. Condition: Good. Dust Jacket Condition: Fair. Hardcover, with dust jacket, book in Good condition, DJ in Fair condition, previous owners name inside, DJ has some edge wear and a few open tears, included index, book itself looks good, ; A-236; 239 pages; Book provides a large number of ideas originated by the author in her own classroom, Shows which common materials and teaching aids can be put to use for maximum results and how they should be used to illustrate key arithmetic principles, Shows you how to plan arithmetic programs far more effectively, Gives you a battery of illustrations with diagrams, charts, explained measurements, expounded principles, and faster ways to arrive at solutions, etc. Seller Inventory # 21604
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0130460869-G