The Write Approach: Techniques for Effective Business Writing - Softcover

Stockard, Olivia

9780126715453: The Write Approach: Techniques for Effective Business Writing

Softcover

ISBN 10: 0126715459 ISBN 13: 9780126715453

Publisher: Brill Academic Pub, 1999

Olivia Stockard, a New York-based communications consultant, provides techniqies to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it.

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About the Author:

"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, "The Write Approach" will be useful both for readers working on their own and as a text in business writing classes." Walter Blanco, Professor of English, Lehman College, New York

Review:

"Olivia Stockard's book provides practical approaches for getting your message across to many different publics clearly and succinctly. I particularly liked her sections on E-Mail, Frontloading, and Showing Emotion in Business Writing."
-Jane A. Silverman, Executive Director,
Association of Junior Leagues International
"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles."
- Walter Blanco, Department Of English, Lehman College
"Using excellent subject organization, outstanding exercises and an informal, readable style, it provides a clear path to a business writing style that is far above adequate, [in that it is] mature, individual and conveys the very best about the writer."
-Karen Bradley, Assistant Vice President for Human Resources, New York University

"About this title" may belong to another edition of this title.