Marketing: The Core - Softcover
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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About the Author:
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill/Irwin
- Publication date2008
- ISBN 10 0073381063
- ISBN 13 9780073381060
- BindingPaperback
- Edition number3
- Number of pages512
- Rating
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Marketing: The Core
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(2008)
ISBN 10: 0073381063
ISBN 13: 9780073381060
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Marketing: The Core
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(2008)
ISBN 10: 0073381063
ISBN 13: 9780073381060
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Marketing: The Core [With Core Cards]
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(2008)
ISBN 10: 0073381063
ISBN 13: 9780073381060
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Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.55. Seller Inventory # G0073381063I5N00
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Marketing: The Core [With Core Cards]
Published by
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(2008)
ISBN 10: 0073381063
ISBN 13: 9780073381060
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Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.55. Seller Inventory # G0073381063I5N00
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Marketing: The Core
Published by
McGraw-Hill/Irwin
(2008)
ISBN 10: 0073381063
ISBN 13: 9780073381060
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Paperback
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Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_316005065
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Marketing The Core: 3rd Edition
Published by
McGraw Hill, USA
(2009)
ISBN 10: 0073381063
ISBN 13: 9780073381060
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Softcover
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Book Description Softcover. Condition: Good. Third Edition. Text appears to have highlighting. Cover appears to have cover wear and corner bumps. Spine has some wear and bumps too. 490 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381063. ISBN/EAN: 9780073381060. Pictures of this item not already displayed here available upon request. Inventory No: 1561044132. Seller Inventory # 1561044132
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Marketing The Core: 3rd Edition
Published by
McGraw Hill, USA
(2009)
ISBN 10: 0073381063
ISBN 13: 9780073381060
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Good. Third Edition. Text appears clean but may have minor marking and or highlighting. Cover appears to have considerable cover wear and corner bumps, with rubbing to edges and corners. Spine has some wear and bumps too. 490 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381063. ISBN/EAN: 9780073381060. Pictures of this item not already displayed here available upon request. Inventory No: 1561062712. Seller Inventory # 1561062712
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