Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing) - Hardcover

Barton A. Weitz; John F. Tanner

Hardcover

ISBN 10: 0072549289 ISBN 13: 9780072549287

Publisher: Mcgraw-Hill (Tx), 2003

Synopsis

Selling: Building Partnerships was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in each edition. It presents selling theories and skills and then encourages the students to practice applying them.

About this title

About the Author:

Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held positions (including Department Head) at both Northern Illinois University and the University of Georgia. He has published over 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research. Outside of University life, Steve's responsibilities include running his 100 acre working farm in northern Wisconsin, serving his community as a firefighter and engineer, and raising eight children with wife Susie.

About this edition

• Publisher: Mcgraw-Hill (Tx)
• Publication date: 2003
• ISBN 10: 0072549289
• ISBN 13: 9780072549287
• Binding: Hardcover
• Edition number: 5
• Number of pages: 1