Corporate Strategy - Softcover

Colley, John L.; Doyle, Jacqueline L.; Hardie, Robert D.; Colley, John; Doyle, Jacqueline; Hardie, Robert

Softcover

ISBN 10: 0071435387 ISBN 13: 9780071435383

Publisher: McGraw-Hill, 2004

Synopsis

THE MCGRAW-HILL EXECUTIVE MBA SERIES

"Executive education is suddenly every CEO's favorite strategic weapon."

--BusinessWeek

Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.

About this title

From the Back Cover:

The Handy Paperback Edition of McGraw-Hill's One-Volume, MBA-Level Course on Corporate Strategy

Today's major streamlining of U.S. industry has led to a new set of strategic requirements, along with new tools for meeting those requirements. For thousands of busy executives, the hardcover edition of McGraw-Hill's Corporate Strategy has provided a better understanding of how to set strategic goals and objectives in this transformed environment--and increase both performance and shareholder value.

This paperback edition delivers every word, chart, case study, and statistic found in the hardcover. Areas covered include:

• Strategic aspects of corporate versus divisional levels
• The strategic planning process
• Productivity improvement
• Restructuring for shareholder value

Corporate Strategy takes an innovative, rigorous look at the vital strategic issues facing today's business executive. It outlines a distinctly original--yet fundamentally sound--approach for strategic success in any industry or environment.

Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include:

• Finance and Accounting for Nonfinancial Managers
• Mergers & Acquisitions
• Sales Management

About the Author:

John L Colley, Jr. (Charlottesville, VA) is a Professor of Business Administration at the University of Virginia’s Darden School.

About this edition

• Publisher: McGraw-Hill
• Publication date: 2004
• ISBN 10: 0071435387
• ISBN 13: 9780071435383
• Binding: Paperback
• Edition number: 1
• Number of pages: 256