Transnational Management: Text, Cases and Readings in Cross-Border Management - Softcover

Christopher A. Bartlett

Softcover

ISBN 10: 0071267433 ISBN 13: 9780071267434

Publisher: McGraw-Hill Medical Publishing, 2010

Synopsis

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

About this title

About the Author:

Christopher A. Bartlett, Harvard Business School Paul W. Beamish, The University of Western Ontario

About this edition

• Publisher: McGraw-Hill Medical Publishing
• Publication date: 2010
• ISBN 10: 0071267433
• ISBN 13: 9780071267434
• Binding: Paperback
• Edition number: 6
• Number of pages: 840